ABOUT MICHELLE
FIND YOUR WHY.
Michelle Bogden
IFBB Professional Women's Bodybuilder | Coach | Athlete | Owner of Premier Fitness
I've spent a large part of my life learning that accomplishing something difficult rarely comes down to motivation.
Motivation comes and goes.
What matters is knowing why you're doing it, having a plan that makes sense, and developing the discipline to continue when things get hard.
That's the philosophy behind Premier Fitness.
FIND YOUR WHY. BUILD THE PLAN. DO THE WORK.
[WORK WITH MICHELLE]
I'M NOT HERE TO MAKE YOU INTO ME.
I'M HERE TO HELP YOU BECOME THE BEST VERSION OF YOU.
I've been an athlete, coach, business owner, military leader, teacher, wife and mom.
I also know what it's like to pursue ambitious goals while balancing a life that doesn't stop just because you have a workout scheduled.
That's important to the way I coach.
Your fitness program shouldn't require you to pretend the rest of your life doesn't exist.
It should take your life into account.
Your work.
Your family.
Your schedule.
Your experience.
Your limitations.
Your goals.
And most importantly—your why.
WHY "FIND YOUR WHY"?
People usually know what they want.
"I want to lose weight."
"I want to build muscle."
"I want to get stronger."
"I want to compete."
But I've found that the why behind the goal is often what determines whether someone keeps going when the process gets difficult.
Why does becoming healthier matter to you?
Why do you want to feel stronger?
Why does stepping onto that stage matter?
Why are you ready to make a change now?
Your answer doesn't have to impress anyone else.
IT JUST HAS TO MATTER TO YOU.
Because eventually there will be a day when motivation isn't enough.
That's when your why matters.
FROM ATHLETE TO IFBB PROFESSIONAL
I COACH IT BECAUSE I LIVE IT.
Bodybuilding has taught me lessons that extend far beyond the stage.
I've experienced improvement seasons, competition preps, early mornings, long cardio sessions, demanding training sessions, posing practice, peak weeks, setbacks and the discipline required to continue pursuing a goal long after the excitement of starting has disappeared.
That journey eventually led me to earn IFBB Professional status in Women's Bodybuilding.
Becoming an IFBB Pro didn't change my coaching philosophy.
It reinforced it.
There is no shortcut that replaces consistency.
There is no perfect plan that works forever.
And there is no single approach that works for every athlete.
THE BODY GIVES US INFORMATION. GOOD COACHING RESPONDS TO IT.
That's the same principle I use whether I'm coaching a competitive bodybuilder or someone who simply wants to lose body fat, gain strength and feel better.
LEADERSHIP BEYOND THE GYM
DECADES OF LEADING PEOPLE THROUGH DIFFICULT THINGS.
My approach to coaching has also been shaped by nearly two decades of military service and leadership.
The military taught me how to plan, adapt, communicate, lead people with different strengths and backgrounds, and continue working toward an objective when circumstances change.
More importantly, leadership taught me something I carry directly into coaching:
PEOPLE ARE NOT INTERCHANGEABLE.
Two people can be given the same goal and need completely different approaches to reach it.
Good leadership means understanding the person you're leading.
I believe good coaching requires the same thing.
I'm not interested in forcing you into someone else's program.
I want to understand the person I'm coaching and build the strategy from there.
EDUCATION + EXPERIENCE
KNOWLEDGE MATTERS. APPLICATION MATTERS MORE.
My background includes education in Biology and Healthcare Administration, along with years of continuing education in fitness, training, nutrition and physique development.
Education gave me a foundation for understanding the body.
Experience taught me how much individuality matters.
A textbook can explain what should happen.
Coaching requires paying attention to what is actually happening.
That's why your progress, performance, feedback, photos, adherence, recovery and real-world circumstances matter.
We use that information to make better decisions.
PREMIER FITNESS
COACHING HAS ALWAYS BEEN THE HEART OF THE BUSINESS.
Premier Fitness began as a brick-and-mortar training facility in Helena, Montana.
But the building was never what made Premier Fitness what it was.
The coaching was.
The physical location has closed, but Premier Fitness continues as an online coaching business—allowing me to work individually with clients regardless of where they live.
Today, Premier Fitness focuses on:
Online Training & Nutrition Coaching
Physique Transformation
Strength & Performance
Bodybuilding & Competition Preparation
The location changed.
THE MISSION DIDN'T.
Help people identify what they want, understand why it matters, and build a realistic strategy for getting there.
MAXIMUS POSING SUITS
BECAUSE PRESENTATION IS PART OF THE SPORT.
Competitive bodybuilding eventually led me into another part of the industry I love—competition suit design.
I'm the owner and designer behind Maximus Posing Suits, creating custom competition suits for physique athletes.
Designing suits gives me another perspective when coaching competitors.
I don't just look at conditioning.
I look at the entire stage presentation:
Physique.
Proportion.
Posing.
Color.
Suit design.
Overall presentation.
For eligible female athletes who complete competition prep with Premier Fitness, a custom Maximus Posing Suit can even be included as part of their coaching.
Because after spending months building the physique, I want the final presentation to complement the athlete who did the work.
[LEARN ABOUT COMPETITION PREP]
WHAT YOU CAN EXPECT FROM ME
I WILL BE YOUR COACH—NOT YOUR CHEERLEADER WITH A CLIPBOARD.
I'll celebrate your progress.
But I'll also tell you when we need to do better.
If the plan needs to change, we'll change it.
If the plan is working but you're getting impatient, I'll tell you to stay the course.
If your expectations aren't realistic, we'll have that conversation.
If life throws something unexpected at you, we'll figure out how to adapt.
I expect communication, consistency and effort from my clients.
In return, you can expect me to pay attention, communicate honestly, make decisions based on the information you're giving me, and care about the goal we've agreed to pursue.
ACCOUNTABILITY GOES BOTH WAYS.
YOU DON'T HAVE TO BE A BODYBUILDER TO TRAIN LIKE YOUR GOAL MATTERS.
Some of my clients want to step onto a bodybuilding stage.
Others never will.
Some want to lose body fat.
Some want to gain muscle.
Some want to become stronger.
Some simply want to look in the mirror and recognize the person they've been working to become.
One person's goal isn't more important because there's a trophy attached to it.
IF IT MATTERS TO YOU, IT MATTERS TO ME.
READY TO FIND YOUR WHY?
You don't need another generic workout.
You don't need another diet you can follow for three weeks.
You need to understand where you are, decide where you want to go, and build a strategy you can execute.
That's what coaching is for.
ONLINE COACHING — $250/MONTH
Individualized training, nutrition, weekly check-ins, accountability and ongoing adjustments.
COMPETITION PREP — STARTING AT $300/MONTH
Individualized bodybuilding and physique competition coaching from prep through show day.